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Our mission

It doesn’t take much to change the world. In fact, all it takes is 0.7%. You may not even notice it’s gone, but the impact it could have on the world is mind blowing.

For just 0.7%, we can build a world where the basic human essentials are available to everyone. And still have 99.3% left in our pockets. Who’d have thought changing the world would be this easy?

Why 0.7%? It's an official United Nations target that dates back to 1970. The premise was simple … every year, western governments give 0.7% of their wealth to developing countries to put an end to extreme poverty and boost economic growth.

Give 0.7% of your day by watching the video below.

The Film