This site has been optimsed for modern browsers. Please update your browser to get the full experience.

Our mission

It doesn’t take much to change the world. In fact, all it takes is 0.7%. You may not even notice it’s gone, but the impact it could have on the world is mind blowing.

For just 0.7%, we can build a world where the basic human essentials are available to everyone. And still have 99.3% left in our pockets. Who’d have thought changing the world would be this easy?

Why 0.7%? It's an official United Nations target that dates back to 1970. The premise was simple … every year, western governments give 0.7% of their wealth to developing countries to put an end to extreme poverty and boost economic growth.


Give 0.7% of your day by watching the video below.

The Film