It doesn’t take much to change the world. In fact, all it takes is 0.7%. You may not even notice it’s gone, but the impact it could have on the world is mind blowing.
For just 0.7%, we can build a world where the basic human essentials are available to everyone. And still have 99.3% left in our pockets. Who’d have thought changing the world would be this easy?
Why 0.7%? It's an official United Nations target that dates back to 1970. The premise was simple … every year, western governments give 0.7% of their wealth to developing countries to put an end to extreme poverty and boost economic growth.
As you may have noticed, the world has changed a lot since the 70’s. Some developing countries have become richer, some traditionally rich countries have become poorer, and we all live in a world that’s more connected than ever before. That’s why, in 2014, we’ve reinvented 0.7% as a target for everyone. It doesn’t matter who you are or where you’re from, all it takes is 0.7% to build a fairer, safer more sustainable world for us all.
Since 2006 FC Barcelona has been giving 0.7% of the club's income to support the United Nations Millennium Development Goals projects.
Google gives just over 0.7% of their profits to fund development of environmental, conservation, youth, educational and other international relief efforts.
In 2013, the UK Government achieved the target for the country to contribute 0.7% of its national income in aid for the first time, amounting to £11.4 billion.